Privacy Policy

Last updated: March 2025

Trend Reps (“we”, “us”, “our”) operates the website trendreps.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or make a purchase.

1. Information We Collect

We collect the following types of information:

Personal identification information: Name, email address, phone number, billing and shipping address.
Payment information: We do not store payment card details. All transactions are processed through secure third-party payment processors (Stripe, PayPal).
Order information: Products purchased, order history, and transaction records.
Technical data: IP address, browser type, device information, pages visited, and time spent on our website via cookies and analytics tools.

2. How We Use Your Information

We use the information we collect to:

Process and fulfil your orders
Send order confirmations, shipping updates, and customer service communications
Improve our website and product offerings
Send promotional emails and marketing communications (only with your consent)
Detect and prevent fraud
Comply with legal obligations

3. Legal Basis for Processing (UK/EU)

We process your personal data under the following lawful bases:

Contract performance: to process your orders and manage your account
Legitimate interests: to improve our services and prevent fraud
Consent: for marketing communications — you can withdraw consent at any time
Legal obligation: to comply with applicable laws and regulations

4. Cookies

We use cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and personalise content. You can manage your cookie preferences via the cookie banner displayed on your first visit, or through your browser settings. For more details, please see our Cookie Policy.

5. Sharing Your Information

We do not sell your personal data. We may share your information with trusted third-party service providers who assist us in operating our website, including:

Payment processors (Stripe, PayPal)
Shipping and logistics partners
Email marketing platforms
Analytics providers (Google Analytics, Meta Pixel, TikTok Pixel, Snapchat Pixel)
Hosting providers (Hostinger)

All third parties are contractually required to keep your data secure and use it only for the purposes we specify.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy. Order records are kept for up to 7 years to comply with legal and tax obligations. You may request deletion of your data at any time, subject to legal retention requirements.

7. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and applicable data protection laws, you have the following rights:

Right of access: to request a copy of the personal data we hold about you
Right to rectification: to correct inaccurate or incomplete data
Right to erasure: to request deletion of your personal data
Right to restriction: to limit how we use your data
Right to data portability: to receive your data in a portable format
Right to object: to object to processing based on legitimate interests or for direct marketing

To exercise any of these rights, please contact us at: support@trendreps.com

8. International Transfers

Your data may be transferred to and processed in countries outside the UK or EEA. Where we do so, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO).

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

11. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.